Recent research of advertising CEO’s and owner/founders found that only 29% of Ad Executives say they have a strategy in place to deal with the “new normal”. And the “new normal” includes the reality that human capital is now scarcer than financial capital. When was the last time that was true? There has never been […]
Category: Agency Business Advice
Why Every Agency Today Should Have an M&A Strategy
Transactions in the marketing services sector have continued to grow this year – up 22% over 2021. Many of these transactions are driven by holding companies and PE firms who continue to see the value of diversifying their portfolio of firms and the services they provide. But in addition, more agencies than ever are realizing […]
What Really Drives Agency Value?
When asked about the worth of a unique or uncommon item they were looking to sell someone once commented “It’s worth whatever I can get someone to pay for it”. At Athru Partners, we are often asked by owners/founders of professional services firms, each of who views their business as being unique, “What’s my agency […]